Throughline is the back of house for your real estate business. The AI-powered operating system that runs the work that used to eat your week, so you focus on clients.
$49 first month. Real product, real data. Cancel anytime.
You have a CRM. You have an esign platform. You have a showing system. You have MLS access. None of them talk to each other, and none of them do the work that actually eats your week: weekly seller updates, comp analysis, offer review, RTRs, showing prep, follow-up.
You built spreadsheets to cover the gaps. You stay up Sunday night drafting Monday morning recaps. You walk into listing appointments without comps because you ran out of time.
Throughline is just that: the throughline. The system that connects everything you already use and runs the back-of-house work underneath it, so you focus on clients.
Everything you run for a seller, from listing appointment to closing day. AI weekly updates, BPO comp analysis, listing strategy, showing agent communications, MLS opportunities scanning.
Submit an address, get a full showing prep dossier back. Plus offer strategy, offer builder, inspection repair requests, buyer education, and the preferred-vendor handoffs your buyers need.
Offer review against your seller's preferred terms. Counter offers with state-specific contract language. RTR workflows. Appraisal Reconsideration of Value builds. The thinking layer behind every offer.
Every active deal with deadlines, milestones, and what comes next on one screen. Voice memos route to the right property automatically. Clients see a branded transaction roadmap shared by URL.
Two-way OpenPhone integration. AI inbound bot. Marketing content from live market data. Activity tracking and commission engine. Strategic coaching for team leads. The infrastructure that runs underneath every deal.
Trained on the playbook of seasoned agents, all powered by AI.
or $79/month billed annually
For agents in their first three years doing 0-15 deals a year.
Get the documented process your broker never gave you. Run every showing, offer, and contract with confidence from day one.
or $199/month billed annually
For agents doing 10-30 deals a year who are tired of the gaps in their stack.
The operational layer on top of your existing CRM, esign, and showing tools. Everything in Founder, plus the AI strategy layer, productivity multipliers, and your first admin seat.
or $479/month billed annually
For top producers and team leads running 2-15 agents.
Replace the transaction coordinator. Run the same playbook across every deal whether one agent or fifteen are doing the work.
Annual billing saves 20%. Switch between tiers anytime. Cancel anytime.
Every Throughline feature, every tier. No asterisks.
| AI Expert Knowledge Base | |||
| AI Expert Knowledge Base | ● | ● | ● |
| Sellers | |||
| AI weekly seller updates (active + under contract) | 5 listings | 20 listings | ∞ |
| AI BPO comp tool | 5 / mo | 25 / mo | ∞ |
| AI listing strategy deep dive | ○ | 10 / mo | ∞ |
| AI weekly listing scrub | ● | ● | ● |
| AI showing agent communications | ● | ● | ● |
| AI MLS remarks writer | 3 / mo | 15 / mo | ∞ |
| AI MLS opportunities scanner | ○ | ● | ● |
| Total market showings scraper | ○ | ● | ● |
| MLS property walkthrough intake | ● | ● | ● |
| Vendor management for listings | ● | ● | ● |
| Buyers | |||
| AI showing prep dossier | 15 / mo | 50 / mo | ∞ |
| AI buyer offer builder | 5 / mo | 20 / mo | ∞ |
| AI offer strategy creator | ○ | 20 / mo | ∞ |
| AI inspection repair request builder | 3 / mo | 15 / mo | ∞ |
| Buyer education roadmap | ● | ● | ● |
| Buyer pipeline | ● | ● | ● |
| Mortgage calculator with live rates | ● | ● | ● |
| Buyer net sheet | ● | ● | ● |
| Offer Intelligence & Strategy | |||
| AI offer review | 5 / mo | 20 / mo | ∞ |
| AI counter offer builder | 5 / mo | 20 / mo | ∞ |
| AI Request to Remedy workflow (both sides) | 3 / mo | 15 / mo | ∞ |
| AI appraisal ROV builder | ○ | 8 / mo | ∞ |
| Net sheet calculator (seller) | ● | ● | ● |
| Pipeline Management | |||
| Full transaction pipeline | ● | ● | ● |
| Visual transaction roadmap (public URL) | ● | ● | ● |
| AI pipeline updates from voice memos and team meetings | ○ | 3 hr / mo | ∞ |
| ShowingTime ingestion pipeline | ● | ● | ● |
| Contract-to-close checklists | ● | ● | ● |
| Business Operations | |||
| Two-way Quo / OpenPhone integration | ○ | ● | ● |
| AI inbound bot | ○ | ● | ● |
| AI marketing content generator | 5 / mo | 25 / mo | ∞ |
| AI strategic coach for team leads | ○ | ○ | ● |
| Activity log + commission engine | ● | ● | ● |
| Leaderboards + goal cascading | ○ | ○ | ● |
| Quick Type text expansion | ○ | ● | ● |
| Clients page (CRM-lite) | ● | ● | ● |
| Settings, templates, signature system | ● | ● | ● |
| Seats | |||
| Team seats | 1 (solo) | 1 agent + 1 admin | 5 mixed seats |
Need more than your monthly allowance? Pay $5 per AI workflow over your cap, or upgrade. No hard stops mid-deal.
Most agents pay a transaction coordinator $250-500 per file. A Producer doing 20 deals a year saves $5,000-10,000 in TC fees alone.
Producer costs $2,388 a year billed annually. That's roughly 10 deals' worth of TC fees, depending on what you pay. Everything past that is upside.
Add the time you stop spending on Sunday-night recaps, mid-week comp pulls, and Friday-afternoon offer reviews. The math gets better fast.
Annual TC fees vs Throughline Producer
Save $2,600-7,600 a year
You signed up for Throughline because it replaces your TC and saves you late nights. The math already works at $2,400 a year against $5,000+ in TC fees. Then Throughline's scouting partner surfaces a flip your investor client buys. The buy side earns you a $5,000 commission and turns into a listing that earns a $10,000 commission. 1-2 extra deals a year through Throughline could return 5x what you paid for it, all while saving you hours and giving you the knowledge base and credibility of a seasoned agent.
The first 50 agents to sign up before September 1 lock in 50% off every tier, every month, for as long as they're a customer. Founder at $50/month. Producer at $125/month. Operator at $300/month. Forever.
Use code FIRST50 at checkout.
Start free. No credit card. Cancel anytime.